Adding videos to your website is a great way to attract, keep users engage and bring visitors back on-site, but if your website is not optimized to handle them, such content can cause a performance problem. In this blog, we’re sharing the top 10 tips to optimize your video content on site.
Videos have become an integral part of websites as they make them more attractive, expressive, and interactive. Now with the use of HTML5, videos are no longer a cause for the slow website loading speed. They are used for advertisement purposes or driving home some point through audio-visual medium making the information more useful and easy to understand.
Irrespective of the reasons, using videos on the website increases the prospect of traffic and eventual conversion. For instance, a logistics company can add a video to its website depicting the way, and luggage is packed. Likewise, you can think of some other novel ways to utilize the video entirely. However, they also tend to make the websites slow as the video files are large and take to load.
Tips for HTML5 Video Development That Loads Faster
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Targeted Devices
Being clear about the devices you are going to target through your videos is necessary. You must know the devices that need to be targeted through the video to get a faster and better experience. Thus, it will help you in creating tailor-made videos for the devices.
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Create Prototypes
Creating a prototype for assessing the correct size before actually producing the video is something you should give preference to. Tools like Adobe Edge Reflow are ideal for this purpose. When the size of the video is precise, creating an output becomes easy.
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Optimized Video Size
Reducing the size of the video at the time of production itself will speed up the production and also help you to mitigate the need to compress the footage afterward. Optimization of the video rightly will help it to load faster which will enhance user engagement. Additionally, using online video compressor tools during production can further streamline the process, ensuring that the video is efficiently optimized without compromising quality.
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Optimum Quality Setting
The quality setting of the video should be done with care. Higher setting results in videos that are large and take time to load. You can use Camtasia Studio Production Wizard to set the quality of the video.
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Targeting Video Format
Every device does not support all video formats. Hence, it would be best if you created video formats that are played on major systems and players such as MP4, AVI, etc. The more devices it will cover, the more changes in customer engagement will be.
You may also like to read: PSD to HTML for Business: Tips for Hiring an Agency
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Right Video Hosting
Choosing the right video hosting is one of the essential parts of HTML5 video production. Choose a reliable video hosting website that does not stall at a crucial time. You can try the paid version of Vimeo or Amazon s3.
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Specify Video Attributes
The attributes of the video, such as width, height, and others, should be mentioned in the code as it is. Any change in them may cause the video to appear ragged, resulting in lousy rendering and slow loading.
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Reduce DIV tags
The maximum number of div tags impacts the processing speed of the code. Hence, the upload of the video gets affected. Instead of that, you can use HTML5 tags like HEADER, FOOTER, etc. which will help in increasing your loading speed.
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Page Element Selection
Unnecessary elements on the page also reduce the loading speed. Although it is evident, people get attracted to fancy features that do not seem to add any value to the website. Stay away from these elements and set everything fast.
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Video Player Configuration
It must be kept in mind that HTML5 videos cannot be played back on all browsers. To handle this issue, make sure to convert your video to OGG format and include it in the code. Correct video player configuration will engage more viewers.
Final Words
If you have been troubled by slow-loading HTML5 videos on your website, these tips will undoubtedly help you debug the issue. Also, you will be able to make an optimized video that will render itself well on a range of devices, including mobile phones and tablets. Go ahead and implement these tips to create HTML5 videos that load fast and enhance the user experience offered by the website.
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