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Landing Page Design: Tips & Best Practices to Increase Conversion Rate

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Landing Page Design
Posted by HTMLPanda

Do you want to increase your conversion rate by more than 85% and grow your traffic by 20-100%? Optimized landing pages can help you. This blog tells you how to design landing pages that persuade your potential users and help them convert instantly.

“The first impression is the last impression.”

No matter how cliche it sounds, you can’t neglect this phrase because you never get the second chance to recreate that first impression. That said, landing pages are no different.

Remember, conversion rates can increase by more than 85% when you use an optimized landing page. The number is absolutely insane. Isn’t it?

And like any other business, you too aim for high conversion. Landing pages are crucial for customer acquisition; it’s where conversions happen. Making a good landing page is a no-brainer, but it does take some work.

That’s where a creative web design or development agency comes in that can craft persuasive landing pages, making a strong first impression, are good-looking, and convert crazily!

What Is a Landing Page?

Landing pages are web pages that are designed only for one purpose — to convert visitors. It can be anything from asking people to subscribe to a newsletter to purchasing a product. The idea of landing pages is to persuade people to convert; that’s it!

In other words, landing pages are specific web pages designed to grab the visitor’s attention and then encourage them to take the desired action. Marketers typically create these types of pages as part of a marketing campaign.

Landing Pages Examples to Inspire You:

  • Netflix
  • Amazon
  • LinkedIn
  • DoorDash
  • Semrush
  • Goby
  • Grass Roots
  • Lyft

How to Design Landing Pages That Highly Convert: 9 “Tried and Tested” Tips to Follow

Understand Your Audience

One of the first steps towards designing a high-converting landing page is understanding your audience. Once you grasp the pulse of your targeted customers, you tend to craft landing pages that actually persuade visitors. Knowing your audience in and out helps you create a landing page that will act as a lead magnet. If done right, a landing page also improves your SEO and builds your brand. As a result, you get an ROI boost.

Grasp the Psychology of Color

The color scheme of your landing page should mirror your brand. Therefore, it’s crucial to choose the right color that resonates well with your brand; hence, improving landing page conversion rates. For that to happen, you need to have some basic understanding of color associations when you design your landing pages. In a study by Inc, it’s revealed that 75% of snap judgments about consumer products are based on color.

Be Clear with Your Message

Colors and layouts help a lot in holding people’s attention, but the right, to-the-point message targetting customer pain points can do wonders. Putting the right message across is essential to grab visitors’ attention. Put the clear and relevant message precisely you want to convey to your intended customers. All in all, articulate your value proposition the right way. This way, your content on landing pages becomes a conversion.

Create an Eye-Catching Content

This point is an elaborative version of the previous ones. Your content is what interests and keeps visitors on the page for at least longer than usual. A headline is a very first thing your site visitor will notice. Hence, you need to make it as irresistible as possible. But don’t only emphasize the headline. Ensure your overall content of the page is on-point. If your content is enticing and impactful, visitors are more likely to scroll down, resulting in more conversion.

Emphasize the Effective Images

Visuals play a crucial role in designing your landing page. Experts say that visuals attract more than plain texts, and we can’t deny this fact. The human brain processes image 60,000 times faster than text. Images convey emotion and show people what your product looks like or even how it works. Images break up text and add a critical visual dimension to your landing pages. Therefore, use captivating images throughout your landing pages.

Go For Mobile-First

Seeing the growing demand and usage of mobile devices, businesses and developers are emphasizing mobile-first design. In fact, Google has switched to mobile-first indexing for all websites since September 2020. If the landing pages and signup forms are displaying correctly on mobile, your website will likely convert more. That said, if your landing page creation strategy is mobile-first, you’re more likely to succeed.

Include Testimonials and Social Proof

Adding reviews on a landing page boosts conversions by more than 35%. So never underestimate the power of showcasing what others have to say about your company and your products. People convert more often on your landing page if they believe others have done it before them and have been happy with the results. Social proofs like testimonials, reviews, and partner logos can build your credibility with your prospects.

Clear and Relevant CTAs

Your CTA needs to be direct, easy to spot and tell exactly what it is you want your visitors to do. Keep your landing page focused, and don’t use multiple CTAs on a landing page. Your landing page needs to convert for one purpose and not confuse visitors by redirecting them to five other places. If you confuse the CTA, you will lose the conversion. Instead, use compelling words to entice your visitors that will persuade them to convert.

Start a Conversation

The popularity of chatbots and conversational UIs is booming. Per Gartner, chatbots powered 85% of all customer service interactions in 2020. Unlike conventional landing pages, chatbots engage visitors instantly by providing personalized services. In most cases, chatbots reduce landing page cost-per-leads (CPLs) and potentially double the lead conversion rates by driving customer engagement.

Concluding Thought

If you’re vying for people’s attention for increased conversions, remember that landing pages are the key to boost your conversions rapidly. And that’s why it’s important you design it right! Use the tips and best practices mentioned in this post, implement them the right way, and design persuasive, high-converting landing pages, bringing in more customers.

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