Is your startup business looking to build effective and long-term relations with your customers via email? Look no further than the HTML email. This blog talks about why startups should hire a dedicated HTML development company to succeed.
The email network is vast and exponentially expanding. According to Statista, around 294 billion emails were sent and received each day in 2019, and that number is expected to increase to over 347 billion by 2023.
Every marketer is well aware of email marketing benefits. However, despite helping thousands of marketers bring massive traffic and leads onto their site, most of them wonder if the email is still a worthwhile marketing strategy. Well, it surely is. Email generates $38 for every $1 spent, which is an astounding 3800% ROI, making it one of the most effective options.
Considering such stats and figures, most businesses are leveraging email marketing software or looking for a professional company that can convert PSD into email templates effectively and take their startup business up a notch.
Why Should You Choose HTML Email Templates?
HTML emails allow you to make a compelling and eye-catching marketing copy. HTML email templates come with a huge list of benefits for email marketing campaigns.
Here are some of the top benefits of using an HTML email:
- It’s clean, simple, and easy to read
- The recipient doesn’t have to download images
- It loads super fast
- It’s mobile-friendly
- It increases the open rate
- It’s easy to generate anchor texts
- It helps increase click rate
- It gives better branding opportunities
- It’s easy to handle the different portions of an email
- It’s easy to track the campaign’s result
- It’s beneficial in increasing traffic and leads
What to Look for While Hiring HTML Email Development Company?
Services – Before you hire a dedicated HTML email development company, you must thoroughly go through their services and check whether they’re offering the services matching your business needs. If yes, then leverage the company’s skills and develop an amazing HTML email template.
Portfolio – No business would want to invest their money aimlessly, especially when it’s a startup. Thus, checking out the company’s portfolio (previous work) can make it easier to decide whether to choose the company for your HTML email development project or not.
Technology – The most significant aspect while selecting the HTML email development company is checking whether they’re leveraging the right and updated technology or not because your startup’s success is dependent on this to some extent.
USPs – While selecting the HTML email development team, you must look for the USPs. Ask yourself what uniqueness they can add to your HTML email template and make it stand out if you’re going with them?
Process – Amidst all this, you should also look for their PSD to Email process. This will give you an understanding of the company’s approach and tell you how much time it will take to complete your project.
Competencies – Looking for the company’s core competencies is one of the crucial aspects that cannot be neglected. Always look for the right expertise who holds the sound knowledge in converting your PSD design into responsive HTML email templates.
Perks of Startups Hiring a Dedicated HTML Email Development Team
Efficiency and Reliability
A dedicated team of HTML email template development company provides efficient and reliable service. It guarantees you well-commented HTML coding, W3C validation, retina ready display, high-quality & pixel-perfect coding, and more, thus helping your startup build great relations with your potential customers.
Responsive Email Templates
A dedicated HTML email development team of experts always ensures that HTML markup is thoroughly validated via W3C to provide you with an impeccable, flawless, and responsive HTML email templates that will increase your email click-through rate, traffic, and business leads.
Startups should consider hiring a dedicated HTML email development team because they can deliver you the best HTML email templates in the industry with high-quality, well-commented, pixel-perfect coding, with specifically ROI focused designs.
Device and Browser Compatibility
A dedicated HTML email team of professional developers test for renderability on all the browsers, devices, and email clients such as desktops, OSX Mail, Outlook, Thunderbird, mobile phones, tablets, and many others. They leverage HTML code to create eye-catching email templates compatible across all the platforms.
Better Marketing Research
Unlike plain text, HTML lets you include sophisticated marketing applications integrated into the HTML code to track how many recipients open your emails and click on the links. Such results provide real data on the marketing material’s reach and help you conduct cost-effective marketing research on opening and click-through rates.
Money matters a lot for startups; thus, hiring a dedicated email developer can be a cost-effective option for them. You will be able to cut down the execution costs by hiring dedicated email developers as they would do the development job without infringing on your limited budget, thereby increasing the business profitability.
By leveraging the latest technologies (mobile-optimized, table-based coding, pixel-perfect, and more) and ensuring better performance (W3C validation, compatibility, and more), a dedicated HTML email development guarantees the success of your email and assures the maximum business growth.
Working with a dedicated HTML email development team can benefit your email marketing campaign and boost your startup business to the next level. If you’re looking forward to building effective relations with your customers, then hiring a dedicated HTML email development company is highly recommended.