Many businesses think that their work is done once the website is launched. However, that’s not the case; that’s when the real work begins. In this blog, we’ll tell you ten things you must do right after your website is launched. Read on with us!
As per Hosting Tribunal research, there are nearly 2 billion websites online, out of which, only around 400 million are active. Many businesses launch their website, but very few succeed in today’s competitive industry. Just because your company has launched a website, it doesn’t guarantee that everyone will visit it, right?
You’ve spent a lot of time on website development first and then on launching. It may have been stressful and overwhelming, but with lots of effort and hard work, you’ve finally made it. Now, you should start thinking about content and web marketing strategies to make it successful. But there are several other things you should do to ensure your site is set up well and ready for your users.
Top 10 Things You Should Be Doing Immediately After Launching Your Website
Once you’ve launched your website, you need to find ways to attract maximum users because no matter how amazing your website is, if no one notices it, it’s of no use. Do these ten things if you want your traffic and sales to skyrocket.
Create a Sitemap.xml and a Robot.txt File
If you own a website, you would definitely want to do every possible thing to get your website appearing as high up the Google search results as possible. Sitemap.xml and Robot.xml files are essential for search engines and other website services and can improve your site.
The Sitemap.xml file lists all your website’s URLs and gives your website’s structure a better understanding. Similarly, Robot.text is another file that search engines love. It’s a text file containing information about which parts of your website search engines should and shouldn’t visit.
Set Up Web Analytics
Traffic stats are essential as they show how many people are visiting your site. Thus, having statistics about your website is crucial as it will help you figure out how to improve your site to attract lots of traffic.
Google Analytics alone is enough to receive accurate report data about your website. It is absolutely free and allows you to track and measure your business’ traffic goals and determine the ROI of your web and social media presence.
Set Up Google Webmaster Tools
Google Webmaster Tools is not as popular as Google Analytics; however, it is still one of the best tools to have as a website owner. Here are a few things Google Webmaster Tools tell you about your website:
- What errors Googlebot encountered while indexing the site.
- The number of inbound and outbound links.
- Keywords that Google sees as being used frequently on your website.
- Gives information about possible security compromises and malware.
Check Your Site’s Speed
Site speed is one of the major factors for ranking websites in the search engines. It’s not merely about making Google happy, but users also hate waiting. They abandon a site that takes more than 3 seconds to load; thus, you need to make your website lightning-fast and increase its speed.
Check your site speed, optimize images, and look for ways to improve your load speed. There are lots of tools that allow you to make your site faster. Leverage such tools to check and evaluate your site’s speed, resulting in faster loading.
Start Promoting Your Website
It’s crucial that you start putting your website out there after launching your site. Drawing people’s attention towards your website through organic search and social media traffic can be arduous; that’s where digital marketing comes into play.
Online marketing has become so popular and successful that businesses are spending more and more to promote their website via SEO, SMM, PPC, Content Marketing, and more to establish your goals.
Start Creating Fresh Content
We all know that ‘Content is king.’ Having high-quality, rich, relevant, and informative content on your website, whether with a company blog, news releases, or events can dramatically boost your search engine ranking, resulting in generating massive traffic on your site.
Developing fresh content generates leads, drives conversions, and gives your company a loud and unique voice. Also, developing a content strategy based on your business goals can deliver an excellent user experience.
Establish a Strong Social Media Presence
Now that you have a website you can be proud of; it’s time to step up your efforts. Social media can be an excellent tool for connecting with your customers and driving them back to your website. Do some research and find the best social media for your business in terms of engagement and conversions.
Take a look at the demographics and interests of your customer base, target audience, and buyer personas, and that information, combined with the results of your social media audit to determine which social media platforms your business should leverage.
Look for Bloggers and Web Editors
Once everything falls into place, you need to find bloggers and website editors for your website. Your business should have a reasonable knowledge of which bloggers and influencers you want to reach out to. The right bloggers and influencers can get your website to the top of search engine results.
Optimize All Types of Search
Website optimization is essential to make it more easily found by search engines. Use of relevant keywords throughout your website content can do wonders for your site. To ensure that your website content appears to be a high ranking search result for all types of search, make sure you optimize your website content for local search, image search, and voice search.
Monitor Your Rankings
A good ranking in any search engine is vital for any website. Higher ranking increases popularity, which will help your business to make more money. That’s why it’s essential to monitor whether or not your SEO efforts are bringing good results.
Keeping up your business’s website can be an uphill battle, but following the to-do checklists mentioned-above can change your game. Now, you know what you should be doing right after launching a website, it’s better to start implementing these tactics. Be persistent and follow these ten to-dos and see traffic flow into your site instantly.