A lightning-fast and feature-packed e-commerce solution, Lightspeed has started gaining momentum with retail businesses. In this blog, we’ll talk about all the benefits of Lightspeed, and why it’s the right choice for your retail business.
Starting a retail business is an enormous undertaking, especially in today’s competitive environment. From purchasing inventory and targeting customers to fulfillment and logistics a lot more goes into establishing successful retail stores than it often seems. That’s why retailers demand skilled and reliable e-commerce website developers who stay abreast of the latest e-commerce trends, know how to leverage modern e-commerce platforms, and can deliver a top-notch website for your retail business.
Per the US Department of Commerce, retail e-commerce sales for the third quarter of 2020 totaled $199.4 billion, and the numbers are ever-increasing. Considering this, and recognizing today’s generational behavior and demands, it’s more crucial than ever to present an optimized, fast, and highly-responsive e-commerce site to your customers.
Choosing the right e-commerce platform has always been a struggle for retailers, but when it comes to selecting a modern e-commerce website builder that is lightning-fast, feature-packed, and fully responsive, Lightspeed’s name immediately comes to mind. But, what exactly is Lightspeed? Let’s find out!
What Is Lightspeed?
Lightspeed is a feature-packed e-commerce builder geared towards mid-sized to large businesses. It primarily started as a point-of-sale (POS) and retail system for restaurants and retailers and has recently added a cloud-based e-commerce system that blends with its existing products.
Businesses can leverage Lightspeed development and create a modern and fully-featured online store backed by robust apps, enabling effective business practices and streamlining inventory and customer management.
The Top 12 Benefits of Lightspeed for Your Retail Business
Ease of Use
Lightspeed is an easy to use e-commerce solution that allows retailers to adopt the template of their choice and sell products online with the right POS, empowering you to optimize sales and customer growth. Moreover, Lightspeed provides easy-to-use inventory management features, including the ability to implement product features that streamline your shoppers’ experience.
A recent study reveals that a 2-second delay in load time during a transaction results in abandonment rates up to 87%. Having a super-fast website is more crucial than ever because users’ experience directly depends on how fast the website responds, especially when it comes to e-commerce stores. Lightspeed offers a high-speed online store that improves UX and increases ROI.
Lightspeed is a sophisticated yet intuitive e-commerce solution that offers a modern and fully-featured e-commerce store packed with immersive apps. The applications back the online store with their robustness and increase your store’s performance with customers.
On a more advanced version of Lightspeed, retailers have access to an international selling option, meaning you can translate your retail store to customers in other regions. Moreover, it will automatically adjust the currency and calculate taxes in customers’ local currency. This feature allows your Lightspeed store to serve a worldwide customer-base without any added hassle.
Lightspeed lets you find all the expert tools you need to customize your e-commerce system. The platform offers over 90 various types of apps, like MailChimp, Zendesk, MyProductUpsell, and ReloadSEO, as well as various plugins. The list of apps is quite extensive, and you’ll be able to find all types of additional features you’re looking to add to your store.
Lightspeed’s best feature is being omnichannel, which means it allows you to sell in-store and online from the same systems, creating a streamlined shopping experience for your buyers. This feature includes centralized inventory, the ability to track customers both online and in-store, and the ability to generate a report covering both online and in-store metrics.
Lightspeed has over 140 different themes for you to choose from while building out your online store, with new themes being added monthly. All themes are responsive, so they’ll look and perform perfectly across every screen size. You can use up to 10 themes for free, with the rest available for a fee.
Lightspeed is an easy-to-set-up-and-use e-commerce builder; however, if you have a little HTML and CSS knowledge, you can custom-tailor your retail store even further to your business needs. Lightspeed has many expert tools you can leverage to customize your store and give your store a magnetic look and feel that your customers will keep coming back to.
If your store is not reaching your potential customers, it’s of no use. Lightspeed takes care of that problem by offering interactive SEO tools that make your retail store rank higher in SERPs. You can also take care of basic SEO things like metadata, titles, tags, descriptions, and meta descriptions. Plus, all of Lightspeed’s themes are SEO-friendly, resulting in faster loading, which is Google’s current ranking factor.
Where many e-commerce builders skimp on marketing and let you figure it out yourself, Lightspeed comes with built-in marketing tools that help your store grow. You can easily integrate your store with email marketing providers like MailChimp, connect your social media, sell directly on Facebook, and even create a blog for your store. You can also create various coupons and add product reviews as a feature. Shoppers can even wishlist their favorite items and compare products using built-in tools.
Easy Payment Processing
Today’s generation wants everything faster, and when it comes to shopping online, they don’t like to wait at all. Lightspeed allows five different types of payment options to integrate into your e-commerce store: PayPal, Stripe, Authorize.Net, Cayan, and 2Checkout, ensuring that your shoppers won’t have to wait to buy your products. In addition to these options, you can also offer your customers the ability to pay through bank transfers or invoices.
Lightspeed touts 24/7 support by phone in English and other languages during specific business hours, which is ideal for international selling. You can reach out to support via phone, request a callback (like Amazon does), or even submit a request via email. Apart from that, the platform also provides live chat and sales ticket apps to improve your customer experience.
The e-commerce industry is booming, and to stay ahead of the competition, you need an immersive online store. From its ease of use, multi-language support, integrations, and customizations, to its SEO tools, marketing tools, payment processing, and 24/7 support, running an online store is simple with Lightspeed. Want a modern, scalable e-commerce store? Go with Lightspeed.