Do you want to run a successful e-commerce store and turn it into a massive business? Is Shopify the right tool for your online store? This blog talks about all the pros and cons of using Shopify for your online store to ease your choice.
With an ever-increasing number of e-commerce building tools, choosing the right one for your business can be difficult. However, Shopify seems to have become the de facto choice for a lot of companies who are looking forward to setting up an online store.
Powering over 1,000,000 businesses worldwide, Shopify is a popular all-in-one e-commerce platform designed to help enterprises to build a scalable online store with hundreds of built-in features. For sure, Shopify excels in most areas, but is it the right solution for your e-commerce store? Is Shopify worth it?
Let’s get through the basics of Shopify before diving deeper into Shopify’s pros and cons. Stay with us and read on!
What Is Shopify?
Shopify is a recognized e-commerce builder designed to help you build your very own online store without any need for tech skills to use Shopify. It has all the tools to support you as you create, publish, run, and grow your e-commerce business. Today, businesses of all sizes use Shopify, whether they’re selling online, in retail stores, or on-the-go.
How Does Shopify Work?
Shopify is entirely cloud-based and hosted. It gives businesses the flexibility to access and run from anywhere. Companies started gravitating towards Shopify development mainly for two things – its sales features and ease of use.
Any business can simply sign up, add products, customize themes, add a domain, enable payment gateways, add shipping, integrate apps, choose a price plan, publish a Shopify store and start your online store. It is as easy as that.
Pros and Cons of Using Shopify for Your E-Commerce Business
Here is our Shopify review with the advantages and disadvantages of using it for your online store. Read on to find whether Shopify is the right choice for your e-commerce store, or you should start looking for other options.
Pros of Shopify
Ease of Set Up and Use
You do not have to worry about technical stuff when it comes to choosing Shopify, as it is easy to set up and use with just a few clicks. Shopify is one of the best alternatives for those who are seeking for a complete solution.
It itself offers the software and hosting needed for launching the website. Shopify is robust yet user-friendly and can easily be scaled for small and big e-commerce stores.
The Shopify app store is packed with some useful add-ons for your online store. It is well-known for its impressive customization abilities as it can be easily integrated with apps. Also, Shopify enables the option of setting up a referral program with Omnistar Affiliate Software that helps your e-commerce business to prosper.
The Shopify app store allows sellers to easily add some extra features and functionalities to the store and maximize ROI.
Secure and Reliable
The security and reliability of your e-commerce store are a pledge of stable sales, relations of trust between the company and customer. Thus, Shopify is secure and reliable. It keeps the customers’ personal data confidential as well as prevents businesses’ data from hackers.
It is always advisable to choose the Shopify platform if you want your online store data to be safe. You can always ask for the field expert advice if you get into any trouble regarding Shopify security.
In today’s time, where every business is seeking a mobile-responsive platform, e-commerce cannot be left behind. Mobile responsiveness is the key to the success of an e-commerce store as the number of mobile shoppers is increasing every day.
Thus, the Shopify theme comes with a mobile-first approach and built-in mobile features. It can easily be accessed on iPhone and Android devices, helping businesses manage their online store on-the-go.
Easy Payment Gateways
The major challenge every e-commerce business owner faces is the integration of secure and reliable payment gateway. However, Shopify makes it simple for all the online store owners as it has its own payment gateway named ‘Shopify Payments.’ It also supports the stripe payment option, giving shoppers the liberty to make transactions with no extra fees.
24/7 Customer Support
Unlike open-source solutions like WooCommerce, OpenCart or Magento, Shopify has a 24-hour support team that provides 24/7 customer service via email, live chat, or phone. Choosing Shopify enables online sellers to avail reliable, round-the-clock customer support to resolve any queries.
Cons of Shopify
Shopify charges a higher price if your e-commerce business wants to leverage additional features. Shopify costs you $29 per month with basic features and $299 with advanced features. Also, if you are using a third-party payment gateway, Shopify charges you an extra transaction fee, which makes it the only platform to enforce transaction fee if you are not using ‘Shopify Payments.’
No Email Hosting
Shopify doesn’t provide email hosting; you need to use an external email host for Shopify email hosting if you do not buy a domain through Shopify. Due to this, sooner or later, every Shopify customer faces the email hosting issue on their online store, which makes e-commerce business owners hesitate and skeptical about choosing Shopify as an online store builder.
Flawed Content Management System (CMS)
The biggest drawback of Shopify CMS is it doesn’t let e-commerce business owners publish content like blogs. However, it possesses its own blogging platform (not as great as WordPress though) that gets the job done but needs enhancement. Also, most e-commerce store owners complain of having trouble exporting blog posts experience on Spotify.
Not Future Ready
Shopify is considered to be perfect for small businesses regarding the expectations related to sales and profits. Still, when it comes to thinking through, Shopify is not future-ready as it will witness scalability issues in the long run. When the number of customers and transactions increase in your e-commerce store, you need to switch to a better solution than Shopify.
Search and Filtering
Many Shopify users often say that the product search mechanism on Shopify is not efficient compared to others. Due to the dissatisfaction with the Shopify’s search version, users consider this one of the biggest hindrances of this platform. Online stores need to avail search features in an organized manner for SEO purposes as well.
Shopify might be one of the biggest and most successful e-commerce platforms out there. However, if you can compromise with things like email hosting, higher price, content posting (blogs), and more, and your primary focus is marketing and growth, then Shopify is the all-in-one e-commerce solution for your online store.