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How to Optimize Magento 2 Website for Improved Conversion Rates

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Optimize Magento 2 Website
Posted by HTMLPanda

Are you a Magento 2 store owner and looking for ways to convert more visitors into paying customers? You need to pay attention to some critical elements. This blog discusses some proven tactics on how to optimize your Magento 2 website for higher conversions.

Let’s admit this fact once and for all. A lot goes into building and launching an e-commerce website. From selecting the right platform to hiring the best e-commerce development company. However, from the abundance of choices available in the market today, the Magento e-commerce platform has emerged to dominate the e-commerce landscape in recent years due to its unique offerings.

As per the stats, Magento is adopted by 12% of all e-commerce sites, and over 250,000 merchants are operating their online store using Magento. Some big names include Ford, HP, and Nike. If you too want to have a strong foothold in the e-commerce industry, look for a skilled Magento 2 development agency that can build a buyers-friendly Magento 2 store and help you turn more site visits into sales.

Every e-commerce store owner thinks of boosting online sales, thus improving conversion rates. However, the fact is, many of the e-commerce store owners don’t know their own business website’s conversion rates. Regardless of its key importance, e-commerce store conversion optimization seems to remain the most overlooked part of online stores.

Merchants need to emphasize conversion for better sales, and conversion doesn’t happen just like that; they need to optimize their e-commerce stores well for it. But the question is — how to do that? Follow through this post till the end. This guide will help you increase conversion rates and improve the online shopping experience on your Magento 2 site. So without any delay, let’s dive into the ways to increase your Magento 2 website conversions.

Top 7 Proven Tips to Increase Your Magento 2 Store Conversion Rates

Offer Customers What They Want

Shoppers don’t usually leave your store due to the price, or so, it’s because they can’t find something they are looking for. You need to help your customers find the right products. Improving your product search capabilities is one of the best ways you can increase your conversion rate. Make sure your search bar is visible and appearing consistently throughout your site.

Also, inculcating autocomplete for search phrases to minimize typing for your customers and using faceted search options to help customers narrow their searches according to various product attributes are some of the ways to boost the conversion rate of your Magento 2 store instantly.

Merchandise Your Products

Ensure you are doing everything to merchandise and sell your products. This means using high-quality images, detailed views, incorporating videos to give customers multiple ways to view the product. Along with that, make sure your product descriptions are tailored to your products and your specific target audience. Plus, convince your customers to buy through ratings and reviews; this engages your customers with valuable content provided by other customers.

Use Clear & Compelling CTAs

If used wisely, calls to action can make your e-commerce business, otherwise, can break it to the core. Do your “calls to action” convey a clear action? Are your CTAs persuading your visitors to take necessary action and helping them to convert? If not, here’s a rule of thumb for you — start your CTAs with a verb and be concise. “Register Now” and “Proceed to Checkout” are good examples of persuasive CTAs. Ensure your CTAs are easy to see and clickable, and ensure you have at least one CTA on every page of your Magento 2 site.

Work on Your Magento 2 Site Speed

If shoppers encounter a slow-loading store, they will more likely go to another site to buy whatever they need. Amazon calculates that a page load slowdown of just one second could cost it $1.6 billion in sales each year. To rescue greater loss, start analyzing your performance metrics.

Google Page Speed and Pingdom are free tools you can leverage to measure page load times. Choose a fast and responsive theme, enhance performance with AMP, manage apps installed, compress and reduce the image size, make better use of lazy load images, minimize the number of HTTP requests, and remove broken links to enhance your Magento 2 store speed.

Go Mobile-Friendly

The entire world is going mobile, so should your Magento 2 store. Business Insider Intelligence predicts that m-commerce volume will hit $488 billion or 44% of e-commerce in 2024, and that’s huge, isn’t it?

Make sure your Magento 2 website is easily accessible on smartphones, easy to navigate without a lot of pinching and scrolling, and images are optimized for mobile so that they load quickly. A good way to optimize your site for mobile is to automatically detect mobile browsers and display a mobile-optimized version of your site.

Keep Checkout Page Simple

Once your customer has decided to buy, don’t make them wait and try to move them through checkout as quickly as possible. Keep your checkout page simple and as few required fields as possible. Asking unnecessary questions from your customers on the checkout page will annoy them; as a result, they will move to your competitors. In March 2020, almost 89% of online shopping orders were abandoned. So, keep your checkout process simple and quick and enable your customers to convert rapidly.

Multiple Payment & Flexible Shipping Options

There are so many different kinds of customers out there who will shop from your website; hence, you need to create a shopping experience to meet the needs of all types of customers. Today’s buyers want convenience in payment and shipment, and giving your customers what they need is what we call offering satisfaction. Incorporate multiple payment options in your Magento 2 e-commerce store and offer flexible and free shipping on most of the orders to improve your conversion rates.

Summed Up

We’ve reached an end with seven proven tips to optimize Magento 2 website for increased conversion rates, but the list shouldn’t end here. Increasing the conversion rate should be seen as an ongoing process and not a one-time event. You will need to keep up with the latest happenings and continually optimize your Magento 2 site to win more customers. These seven tips outlined here can give you a great start.

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