The worldwide growth of eCommerce businesses has enhanced the popularity of online shopping. In this digital era, users usually spend most of their time online. A perfect website is all you require to get the market share of your business.
For online store development, various platforms are available in the market, like Magento, Lightspeed, Shopify, and others. Undoubtedly, Shopify has the edge over them in developing top-notch online storefronts. This all-in-one platform is helpful in catering to different business requirements.
But to keep a Shopify website ahead of competitors, retailers must leverage Shopify development services to integrate the latest Shopify trends. It will help merchants to meet customer expectations and provide a seamless site experience to users.
So, let’s dive deeper into the blog post to know the top Shopify development trends for 2023.
Here are the Top Trends We Should Follow for Shopify Web Development.
Social commerce is the use of social media platforms like Instagram and Facebook to market and sell various products and services. In addition to connecting and interacting with people, social media also gives opportunities to shop online. It is one of the popular Shopify trends you must follow in 2023.
Implementing this trend will let your customers discover brands, research products, and purchase items. It is beneficial in various aspects, like targeting a large customer base, creating a seamless shopping experience, gathering audience data, etc.
Customer reviews are crucial for physical products and play an equal role in online purchases. With positive customer reviews, it is easier for a Shopify storefront to stay on top. A customer can make better purchasing decisions with these reviews.
If a product gets a bad review, Shopify owners can remove that product from the site or show the average rating next to that product. This approach will help customers make buying decisions.
It will help you gain your target buyers’ trust, increase your online store’s foot traffic, build social proof, and improve SEO.
Generating Content For Users in Their Native Language
An online store covers a global audience. It increases the necessity of developing a multi-lingual eCommerce website for a business owner.
To make the site more user-friendly, it will be an excellent approach to present the site content, such as product description, reviews, and checkout processes, in their language. Incorporating this trend into your eCommerce solution will create a pleasant website experience for site visitors from beginning to end.
3D Product Visualization
One of the vital aspects of generating an online storefront is to create attractive images of your products. It can be achieved by creating 3D product models that will attract customers from all niches. To do this, you can hire a Shopify development company to create models that will help you sell products.
Some top brands that use online 3D product configurations to meet customer demands are Nike, J.Press, Undandy, Kashiyama, and others. With such an approach, customers will have more freedom to explore products online. It will create an interactive product visualization and enables customers to see and understand the products.
Headless commerce has gained massive attention over the past few years. The headless architecture of the Shopify platform lets B2B and B2C brands separate the back-end and front-end of the site.
It provides Shopify developers the freedom to build customized experiences for their customers. Moreover, it will let you develop a more scalable eCommerce web solution that will be capable enough to adopt a rapidly changing eCommerce ecosystem.
According to emarketer, nearly 40.2% of the US population use voice search. It is enough to show the supremacy of integrating such a trend into web solutions. Customers prefer voice searching over typing their queries.
So, online retailers are leveraging this trend by creating voice-enabled shopping experiences. In addition to providing users with a seamless and rapid search experience, voice search improves online store accessibility and enhances sales potential.
Using the AR concept, you can now provide an interactive experience to your customers. With offline shopping, customers can interact with the product in real-time.
But how to let them do the same thing in online shopping? This is now digitally possible with the introduction of alternate realities such as AR. Unlike physical items in physical stores, augmented reality provides better visualization to consumers about how certain products would fit into their everyday life.
Moreover, implementing AR does not require any special equipment. It just relies on the user’s phone camera to visualize the product.
While purchasing a product online, you might have hesitated to buy it as you wanted to see it in person first. You will be amazed to know that virtual reality (VR) lets you do that. Customers can now use VR headsets in the comfort of their homes. It will submerge them into an immersive virtual experience.
A Shopify store owner can use this trend to let customers try out several things before purchasing a product. It favors convenience in what customers want with their shopping experience. You can leverage Shopify development services to integrate such a useful trend into your Shopify store.
Like voice search, Chatbots are also getting wide attention. It is one of the popular Shopify trends in the market. They can offer quick and reliable customer service by enabling 24 × 7 support and reducing human errors.
Chatbots use NLP (Natural Language Processing) and artificial intelligence to understand what humans want. Along with that, it also guides an end-user about the desired outcome with as little work as possible.
Moreover, this software application uses existing conversation data to recognize the kind of questions people ask. In addition, it also uses ML to learn context and improve at answering those questions in the future.
Incorporating the above-discussed trends into your Shopify store will undoubtedly increase your revenue, provide uniqueness to your brand, and keep you ahead of your competitors.
So, hire a Shopify development company to integrate these trends into your website and provide a better user experience to your customers.