Looking forward to establishing a persuasive Shopify-based e-commerce store and widen your business reach? This guide is what you need. Today’s blog covers everything you need to know about Shopify e-commerce development to run a successful e-commerce business.
The e-commerce industry growth is manifested. The industry is growing rapidly worldwide as online shopping has become one of the popular online activities worldwide. Per Statista, in 2019, retail e-commerce sales worldwide amounted to $3.53 trillion, and e-retail revenues are projected to grow to $6.54 trillion in 2022. All About Shopify E-Commerce Website DevelopmentThe e-commerce industry growth is manifested. The industry is growing rapidly worldwide as online shopping has become one of the popular online activities worldwide. Per Statista, in 2019, retail e-commerce sales worldwide amounted to $3.53 trillion, and e-retail revenues are projected to grow to $6.54 trillion in 2022.
The number is enormous, and it’s ever-increasing. Though 2020 has been an unprecedented year, Coronavirus affected many industries and compelled many experts to look for ways on how to overcome COVID-19 impact on e-commerce business. Meanwhile, some e-commerce industry experts are also talking about, which is better between headless vs traditional commerce (in 2020). Do you see the variation?
Every e-commerce business owner wants to be successful, and for that, they are adopting all the possible approaches they can. In the process, they shouldn’t forget the most basic yet most vital tactic — choosing the right e-commerce platform. If you ask any e-commerce development company, they will tell you how important it is to pick the right platform for your e-commerce business, especially in today’s uncertain and ever-changing times.
You just can’t ignore the power of a good e-commerce platform when you start with an e-commerce business. And when talking about choosing an e-commerce platform, you cannot merely neglect Shopify. Let’s delve deeper and know everything about the Shopify website development!
What Is Shopify E-Commerce Development?
In layman’s language, Shopify is a leading e-commerce platform that allows businesses of all sizes to set up an online store and sell products online easily. It is an all-inclusive online selling platform and an excellent choice for merchants out there. When anyone approaches a Shopify development company to build an e-commerce site leveraging the Shopify platform is called Shopify development.
Why Should Your Business Leverage Shopify?
Is Shopify the right choice for your e-commerce store? This one question often troubles many e-commerce merchants. Shopify is one of the best e-commerce platform choices for businesses as it is the easiest, cheapest, and most convenient way for a business to set up an online store.
It is always innovating and updating. It comes with great features for everyone, from beginners to e-commerce experts, and can instantly scale your online e-commerce business.
Have a look at some of the latest Shopify stats, after that, you will be certain why you should choose Shopify for your e-commerce business.
- Shopify has 21% of the market share in the US.
- Over 1 million businesses are built on Shopify.
- Shopify has contributed $319 billion in economic activity globally.
- Businesses in 175 countries around the world have made over $200 billion in sales using Shopify.
- Shopify stores saw almost 3x as much growth as the overall e-commerce market lately.
- During 2019’s Black Friday/Cyber Monday weekend, Shopify businesses made $2.9 billion in sales.
After going through these stats, you would probably say that Shopify is growing. And now, it’s your turn to grow your e-commerce business with Shopify development store.
Still unconvinced about choosing Shopify for your e-commerce business? Need a little more push? Check out the benefits of Shopify, then.
The 11 Benefits of Choosing Shopify for Your E-Commerce Business
Shopify is an immersive e-commerce solution that gives all you need to set up your online store and start selling products right away! Many benefits are proving why Shopify is one of the most successful and popular e-commerce platforms. Let’s explore some of the exciting benefits of choosing Shopify for your e-commerce development.
Easy to Set Up and Use
Shopify is a cloud-based e-commerce platform that is easy to set up and use. It allows you to build your online store in a few steps and get started hassle-free. Shopify comes with hundreds of incredible in-built features; leveraging those with no technical knowledge can ready a flexible and scalable online store and start selling.
Reliable Hosting Solution
Shopify is the best all-around and fully-hosted e-commerce solution. It provides secure PCI compliant website hosting, meaning your e-commerce store built with Shopify includes reliable e-commerce hosting with unlimited bandwidth. Shopify’s hosting benefits you in several ways like pain-free setups, no additional costs, secure transactions, instant updates, and more.
Exceptional Loading Speed
As Shopify hosts e-commerce solutions globally, Shopify comes with reliable infrastructure and optimized hardware and software. Therefore, building your online store with Shopify ensures that your site improves performance and speed to 2x, making your e-commerce site super-fast, loading within 3 seconds (or less).
Secure and Reliable Platform
Security is one of the foremost priorities of any business, especially for e-commerce businesses, because it deals with customers’ personal and financial information. Security is a significant concern for both sides in e-commerce. Thanks to Shopify, that offers exceptional security and reliability and makes buyers shop worriless.
Shopify comes with various customization abilities, and one of Shopify’s major selling points is its app store. As a store owner, you can easily integrate some extra features and functionalities to your online store and boost sales tremendously. Many of the apps are available for free, so you won’t always have to worry about paying for some of the integrations you need.
When it comes to selling across different channels, Shopify comes out on top in terms of built-in capabilities. With its own POS system that lets merchants sell on the go. Moreover, in partnership with Facebook and Pinterest, Shopify store owners can easily integrate these social media and allow customers to purchase conveniently.
Powerful Marketing Tools
Along with being an all-in-one e-commerce platform and coming with incredible in-built features, Shopify has the marketing edge too. The basic version of Shopify comes with some great SEO features that help you rank higher in search engine results, plus e-commerce analytics tools to track progress. Additionally, it offers various marketing tools, such as custom gift cards, discount coupons, email marketing, and more.
When the entire business is going mobile-first, and mobile-responsiveness is the key to any business’s success, how can your e-commerce platform be left behind? Shopify themes are mobile-friendly that can be used to avail mobile-optimized stores. It helps you increase customer experience that eventually increases your e-commerce business sales.
If your e-commerce store is not SEO-friendly, you will undoubtedly lose out to competitors. Having an SEO-friendly store ensures that your store is easily accessible for your shoppers searching for your products. Shopify is an SEO-friendly platform that comes with all the basic SEO-features and improves your store’s ranking SERPs.
Easy and Multiple Payment Gateways
Today’s buyers want everything easy, fast, and secure, especially when it comes to the payment process while shopping online. Shopify makes sure to integrate a secure, simple, and reliable payment gateway that eases and enhances shoppers’ buying experience. The platform also comes with multiple payment options to make their choice of payment as suitable.
24/7 Customer Support
If you need any kind of assistance, any time, Shopify will be there. It provides you with 24/7 customer support via email, phone, or even live chat. This will be helpful if you sell to people in different zones since queries may come in at all sorts of hours.
Shopify vs Shopify Plus: Which One to Choose for Your E-Commerce Development?
By now, you must be convinced that Shopify is the best all-around e-commerce website builder on the market today. It has helped thousands of store owners build their online stores and generated huge revenue.
There are tons of articles on Shopify vs Shopify Plus, and everyone has their point of view about which one to choose for Shopify e-commerce development and why. Shopify web development is ideal for small to medium-sized businesses; however, Shopify Plus is designed for large enterprises.
Let’s dive deeper, discuss the differences between Shopify and Shopify Plus, and know which one would be the right choice for your e-commerce development.
More Theme Customization
Shopify standard plan lets you customize your Shopify theme using an editor, and it’s hard to switch to an entirely new theme. Conversely, Shopify Plus allows a high degree of customization with liquid access (Shopify’s theme language). With this, you can make a high level (or let’s say code level) changes.
Shopify Plus includes enhanced API resources to help store owners take full advantage of third-party apps. With ‘n’ number of apps, you can connect to your Shopify store; it’s a good move for high growth and tricky business to integrate with their existing platforms using Shopify’s API. PIM, ERP, IMS and OMS, CRM, and WMS are some of the examples. Moreover, Shopify Plus lets you integrate with custom apps or even build your own apps.
More In-Depth Analytics Options
Shopify comes with a detailed analytics dashboard where you can see stats related to sales, top products, landing pages or referrers, returning customer rate, and more. You can easily see info about your store anytime. Coming to Shopify Plus, it works with leading analytics companies that keep you abreast of the latest happenings, emerging e-commerce trends, helping you win over your competitors.
Nearly 70% of shoppers abandon carts while shopping due to poor, lengthy, or complicated checkout processes. The interest is already there; you just need to better your checkout process to seal the deal. Shopify eases your checkout process, but Shopify Plus makes the checkout process easiest. You can actually play around with the checkout experience and optimize it for more conversions.
A Dedicated Account Manager
As mentioned earlier, Shopify offers support to its users via phone, email, and live chats, but if things get complicated, you can hire Shopify experts. Shopify Plus offers personalized and dedicated support to your store. It assigns a dedicated account manager, aka launch engineer, to your website who supervises you throughout the entire store/migration process.
Though Shopify and Shopify Plus have the same core offering for the dashboard and basic e-commerce functionality, the significant difference is that Shopify Plus gives you a lot more flexibility, more support options, and more access.
Shopify is a great choice for a small e-commerce business; however, Shopify Plus is for large enterprises. If your store is not doing millions in sales, you should stick to the core Shopify website development. If your company is enormous, like big ventures, wholesalers, and enterprise-level e-commerce shops, you should go with Shopify Plus development.
How Shopify Helps Your Online Store to Grow
With one million online stores using Shopify, e-commerce is the most effective way to get your product on the market. With online shopping growing year on year, it becomes crucial to up your selling game in today’s competitive time. Shopify offers the quickest and easiest way of competing with the big players in the market to make yourself a profit.
But with this much high competition, what’s the best way to get your product noticed in the first place?
Let’s look at some ways to get noticed and keep your brand intact.
- Sell a different range of products.
- Market your merchandise using Facebook.
- Use email marketing.
- Optimize your store for people buying on-the-go.
- Keep your regular customers happy.
- Ensure your content is relevant and gripping.
- Try to make the store personal.
- Invest in paid ads (but wisely).
- Get as interactive as possible.
Shopify is a one-stop solution for all your e-commerce business needs that comes with tons of features to help you launch and run a successful online store. We hope that this definitive guide to Shopify e-commerce website development helped you understand everything from, ‘what is Shopify e-commerce development, Shopify development benefits, to how to grow your online store with Shopify.’
All you need to do now is bring all the readings into action and step ahead with Shopify e-commerce website development to increase your sales. Ready? Get started!