When it comes to selling online, eCommerce website development is the best option to showcase products. It has changed the business scenario and uplifted the buyer-seller relationship to a new level.
Every eCommerce business owner wants to be successful, and for that, they are adopting all the possible approaches they can. In the process, they shouldn’t forget the most basic yet vital tactic — choosing the right eCommerce platform.
However, many eCommerce platforms are available, like Shopify, Magento, WooCommerce, Lightspeed, and others. It is also true that Shopify has the edge over these platforms. Powering over millions of businesses worldwide, it is a de facto choice for businesses of all sizes.
This all-in-one solution enables you to perform various tasks, from creating an online store to the easy expansion of your business.
It makes investing in Shopify web development services a top choice for eCommerce business owners.
Let’s delve deeper into the outstanding benefits of Shopify website development for a business owner.
Shopify – Overview
Shopify is a leading eCommerce platform that lets businesses of all sizes set up online stores and sell products online.
This all-inclusive online selling platform is an excellent choice for merchants to showcase their products online and reach a global customer base. It comes with a set of tools that eases your eCommerce website development efforts.
Why Should Business Leverage Shopify Development Services?
Before making an informed decision to rely on Shopify, a question surely came into your mind, is Shopify the right choice for developing online stores?
So, let’s see the benefits of considering Shopify web development for businesses.
Easy to Set Up and Use
Shopify is a cloud-based eCommerce platform that is easy to set up and use. It lets you build your online store in a few steps and get started hassle-free. Developers don’t have to worry about technical stuff. Its easy setup and use make it suitable for developing complex web solutions like online stores.
Moreover, it comes with hundreds of incredible in-built features helpful in developing a feature-rich eCommerce website for businesses.
Shopify app store is packed with various apps, making it worry less to find the functionalities required for your online store. You can expose your web app features to millions of customers and can boost sales tremendously.
Secure and Reliable
Even vital for an ordinary website, security becomes an essential factor when it comes to an online store. An eCommerce store owner always has to deal with sensitive customer information like customers’ personal and credit card details.
Thanks to Shopify, which offers exceptional security and reliability and makes buyers shop safer. All Shopify-powered online stores are, by default, PCI-compliant that can keep your payment info and business data safe. You can leverage Shopify development services for secure eCommerce website development for your business.
Today’s buyers want everything easy, fast, and secure, especially regarding the payment process while shopping online. Shopify supports over 100 payment gateways making it possible to integrate a secure, simple, and reliable payment gateway that eases and enhances shoppers’ buying experience.
Moreover, the platform also offers its own payment gateway referred to as ‘Shopify payments’. It lets users make transactions without transaction fees or low credit card fees.
Exceptional Loading Speed
Shopify comes with reliable infrastructure and optimized hardware and software. Therefore, building your online store with Shopify ensures that your site improves performance and speed to 2x, making your eCommerce site super-fast, loading within 3 seconds (or less).
Shopify hosts your online store on fast global servers. It does not limit your store’s bandwidth. It provides a world-class CDN that ensures your eCommerce site loads quickly. Moreover, the platform sets browser caching for cacheable resources.
So, whenever the customer visits your online store, the browser loads resources from the cache rather than sending another request to the server.
How can your eCommerce store be left behind when mobile-first and mobile responsiveness is the key to any business’s success in this digital era?
A majority of people prefer searching online on their mobile phones. In such a scenario, a disturbed user interface on different devices will leave a lousy site impression on your site visitors.
Shopify themes are mobile-friendly that can be used to avail mobile-optimized stores. It helps you increase customer experience, which eventually increases your eCommerce business sales.
If your eCommerce store is not SEO-friendly, you will undoubtedly lose out to competitors. Having an SEO-friendly store ensures that your store is easily accessible for shoppers searching for your products.
Shopify is an SEO-friendly platform that comes with all the basic SEO features helpful in improving your store’s ranking on SERPs.
24/7 Customer Support
If you need any kind of assistance at any time, Shopify will be there. It provides you with 24/7 customer support via email, phone, or even live chat. This will be helpful in selling products to people in different zones since queries may come in at all sorts of hours. The platform provides customer services via phone, email, or live chat.
Shopify vs Shopify Plus: Which One to Choose for Your eCommerce Development?
Everyone has their point of view on which platform to choose for developing online stores. You have heard that Shopify has helped thousands of store owners build their online stores and generate revenues.
With the evolution of Shopify plus, a never-ending dilemma has been created between Shopify and Shopify plus.
If we talk about Shopify, it is well-suited for small to medium-sized businesses (SMEs), whereas Shopify plus is perfect for large enterprises.
Shopify plus has everything that a standard Shopify plan has, plus much more. The major difference between both is that Shopify plus provides you with a lot more flexibility, more support actions, and more access.
Let’s see the battle on Shopify vs Shopify Plus to know which one would be the right choice for your online store development.
More Customization Possibilities
The standard Shopify plan lets you customize your Shopify theme using an editor, but it’s hard to switch to an entirely new theme.
Conversely, Shopify Plus allows a high degree of customization with liquid access (Shopify’s theme language). With this, you can make high-level (or, let’s say code level) changes. Companies usually prefer hiring a Shopify development company to make the best use of the Liquid so that they can make significant changes to the theme.
Dedicated Account Manager
Shopify offers support to its users via phone, email, and live chats, but you can hire Shopify experts if things get complicated. Shopify Plus offers personalized and dedicated support to your store. It assigns a dedicated account manager, aka launch engineer, to your website who supervises you throughout the entire store/migration process.
Nearly 70% of shoppers abandon carts while shopping due to poor, lengthy, or complicated checkout processes. The interest is already there; you need to better your checkout process to seal the deal. Shopify eases your checkout process, but Shopify Plus makes the checkout process easiest. You can actually play around with the checkout experience and optimize it for more conversions.
More In-Depth Analytics Options
Shopify comes with a detailed analytics dashboard where you can see stats related to sales, top products, landing pages or referrers, returning customer rates, and more. You can easily see info about your store anytime. Conversely, Shopify Plus works with leading analytics companies that keep you abreast of the latest happenings, and emerging eCommerce trends, helping you win over your competitors.
Suppose your online store is not doing millions in sales. In that case, you should consider Shopify website development, whereas you should go with Shopify plus for enormous companies like big ventures, wholesalers, and enterprise-level e-shops. At last, it is up to you which one suits you well, from Shopify or Shopify plus.
What Can Help You Grow Your Online Store?
With online shopping growing year after year, it becomes crucial to up your selling game in today’s competitive time. Shopify offers the quickest and easiest way of competing with the big players in the market to make a profit.
In this highly competitive market, let’s see the best ways to get your product noticed in the first place.
- Sell a different range of products.
- Market your merchandise using Facebook.
- Use email marketing.
- Optimize your store for people buying on the go.
- Keep your regular customers happy.
- Ensure your content is relevant and gripping.
- Try to make the store personal.
- Invest in paid ads (but wisely).
- Get as interactive as possible.
Shopify is a one-stop solution for all your eCommerce business needs that comes with tons of features to help you launch and run a successful online store.
We hope that this definitive guide to Shopify eCommerce website development helped you understand everything from ‘Shopify overview, its benefits, its comparison with Shopify Plus, and how to grow your online store with Shopify.’
All you need to do now is bring all the readings into action and step ahead toward hiring an eCommerce web development company for your online store development. Ready? Get started!
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