Thinking of developing an e-commerce store but confused about which e-commerce platform to choose between WooCommerce vs Magento? Don’t fret and leave it to us! This blog compares both Magento vs WooCommerce depending on the various factors comprehensively. Give it a read and decide which one is the right choice!
When you start an e-commerce business, it’s crucial to choose the right platform that will be a perfect match for your needs. Magento and WooCommerce (when it comes to e-commerce website development) are two platforms that always whack e-commerce business owners’ minds at first.
WooCommerce and Magento are popular and the most dominating e-commerce platforms in the market. And choosing the best between these two is a hard nut to crack. While WooCommerce is used by over 27% of the e-commerce owners, Magento is used by 12%.
You must be thinking, why are we even comparing WooCommerce and Magento if they have such a massive divergence. And by now, you must have decided to go with WooCommerce after reading the market share of these two.
Well, we would suggest you wait and don’t decide in haste. Because you might change your decision once you finish reading this article.
Now back to Magento vs WooCommerce…
Let’s compare WooCommerce vs Magento — their ease of use, performance, pricing, security, and various other things. But before that, let’s dive in and know the basics of Magento vs WooCommerce.
WooCommerce vs Magento: The Introduction and Differences
WooCommerce is a powerful WordPress plugin with open-source and modifiable code that adds e-commerce functionality to your website so you can have an online store. Backed with WordPress capabilities, it offers all the features you need for an e-commerce store.
Being a customizable, open-source plugin built on WordPress, it has several advanced capabilities through its extension system. Look for a reliable WooCommerce development company that renders the best WordPress standards and helps you build the e-commerce site you want.
On the other hand, Magento is a proper content management system (CMS) used to build e-commerce stores. It is tailored to web development professionals and medium to large online stores. It has robust feature sets in the field, making it an ideal choice for e-commerce stores with high aspirations.
Magento vs WooCommerce: 9 Essential Factors for Comparison
Ease of Use
Magento is a robust platform with a great variety of advantageous features and functions. Being an enterprise-level e-commerce platform, it comes with an advanced setup process and demands technical expertise. Thus, it can be a little bit challenging for beginners to get started with Magento.
On the other hand, WooCommerce is not a CMS but a plugin that you can integrate into your WordPress site and transform into an e-commerce store. WooCommerce is a beginner-friendly solution; thus, you can set it up on your own. Like Magento, it doesn’t require any deep technical knowledge/expertise.
Speed and Performance
Loading time is crucial for any website, especially e-commerce stores. If your online store is slow and taking all the time to load, buyers will leave. When it comes to speed and performance, it’s a bit hard to name one between Magento vs WooCommerce.
Both platforms behave differently and offer greater functionality to make your online store faster and high-performing. Though there are so many ways to speed up the WooCommerce store, Magento is also ahead in the game. The two key factors that play a vital role in speed and performance are content delivery network (CDN) and image optimization.
Themes and Design Customization
Themes are like the springboards for your website design. Magento and WooCommerce have a theme marketplace that allows you to choose themes and add them directly to your store. Since they are popular e-commerce platforms, there are plenty of themes available via third-party websites.
Just choose the quality theme that fits well with your e-commerce business needs. Talking about customization, WooCommerce is easily customizable; however, customizing Magento is a bit difficult compared to WooCommerce as we mentioned earlier that it’s not a beginner-friendly platform.
Magento and WooCommerce can help you scale your store up and down to meet your business goals. Magento has grown to be known as the most scalable e-commerce platform of all. The commerce version of Magento is limitless, making it a highly scalable e-commerce platform. You can quickly process hundreds of thousands of products anytime.
WooCommerce can also process a large volume of orders and has an unlimited number of products to handle. But if your main focus is on scalability, we would suggest you go with Magento as it can smoothly handle a larger amount of products than WooCommerce.
Believe it or not, SEO can make or break your online store. Luckily, both Magento and WooCommerce are SEO-friendly e-commerce solutions. With WooCommerce, you need to optimize your store for search engines in terms of site structure, products and category pages, tags, and many more.
On the other hand, Magento offers advanced SEO tools. For instance, the Rich Snippets on Magento can make your product data much easier to crawl by search engines. With Magento, you can quickly rewrite URLs, generate meta descriptions, optimize images, etc.
Budget is the foremost concern of any business. Being open-source, both Magento and WooCommerce are free initially when it comes to downloading the source code. However, the long-term costs can vary. As mentioned earlier, WooCommerce is totally free; whereas, Magento offers a free community free version with multiple premium services.
The cost to build a Magento website varies depending on businesses. Though there are premium plans for Magento, and they’re pretty expensive. However, WooCommerce is a more economical e-commerce platform when pricing is an issue.
Add-ons, and Extensions
Talking about features, add-ons, and extensions, no one can beat Magento. There are so many useful Magento extensions out there that streamline your online store processes. Magento has multistore capabilities, multi-language options, layered navigation, and complex configurable products.
WooCommerce is a bit behind in comparison. It is not a terrible choice; it’s just that they don’t offer the same features. However, both e-commerce platforms are comparable with the number of extension and plugin offerings that allow you to power up your store.
WooCommerce supports multiple payment options. Users can install payment options with just a single click. Merchants can integrate with PayPal, Visa & Master Cards, Google Pay, and Amazon Payment. In case users don’t want any third-party plugin for payment, WooCommerce has its payment system.
Conversely, Magento also supports numerous payment extensions. It supports PayPal, Braintree, Authorize.net, cash on delivery, bank transfers, and purchase orders by default. With Magento, it is easy to integrate many popular payment gateways, such as Stripe, 2Checkout, Square, Dwolla, and more.
No matter what your purpose is, security is of prime importance. You just can’t overlook the importance of safety in e-commerce stores. Buyers expect their personal and payment details to be safe, and you need to assure them that.
Both WooCommerce and Magento offer good security with their add-ons and enable you to implement several advanced security measures. Even if there are various ways to secure a WooCommerce store; however, Magento security tips are widely adopted by many e-commerce businesses. Additionally, Magento takes the lead here by offering dedicated security patches to its users.
Which One Is the Right E-Commerce Platform for You? The Final Verdict
It’s not easy to pick one platform between WooCommerce vs Magento as a winner. Like one diet plan can’t work for everyone worldwide, one platform can’t fit the needs of every merchant and user perfectly. Depending on the factors mentioned above, some may choose WooCommerce; however, some will go with Magento. Whatever you choose, make sure the e-commerce platform you choose goes well with your e-commerce business needs and demands. Good luck and choose wisely!