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How to Design the Best PSD Email Templates for Your Marketing Campaign

Tips to Design PSD Email Templates
Posted by HTMLPanda

Are you looking to connect with your customers with an email marketing campaign? Then it’s crucial to have impeccably designed PSD email templates. In this blog, we’ll share some tips to create email templates your subscribers won’t be able to resist opening.

While it almost feels old-fashioned now, business communication is still run on email. Per Statista, in 2020 alone, 306.4 billion emails will be sent and received, a figure that’s expected to reach over 361.6 billion daily in 2024; Proof that email marketing isn’t going anywhere. In fact, it’s thriving.

Not convinced yet? Here are some email-related insights to convince you further:

  • Email delivers a strong ROI. For every $1 spent on email marketing, you can expect an average return of $42.
  • 9 out of every 10 marketers use email marketing to distribute content organically.
  • 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.
  • Emails with personalized subject lines generate 50% higher open rates.
  • 49% of consumers said they would like to receive promotional emails from their favorite brands every week.

Considering the ever-growing demands for emails, businesses are constantly looking for professional PSD-to-email template designers who can create attractive and alluring email templates that can draw subscribers’ attention and compel them to instantly open an email.

What Are PSD Email Templates?

PSD email templates are Photoshop documents converted into email templates. Businesses send a Photoshop design to be converted into pixel-perfect responsive email templates. Email templates allow you to customize the formatting and text of emails sent. Templates can be text-only or HTML and text.

7 Tips to Design the Best PSD Email Templates for Your Marketing Campaign

Advanced Preparation

Before crafting an email template, you need to make sure you’ve selected the right type of email based on your business objectives. Email types can be divided into either email newsletters or product/service promotional emails, and both types of emails work differently.

Whereas promotional emails rely on images accompanied by a short description, email newsletters are text-heavy, and images are optional. Before moving forward with email templates design conceptualization, it is imperative to understand your needs and options.

Basic Framework

Every email consists of three main sections: header, body, and footer. Accentuating these sections can help you create an amazing PSD email template that customers will respond to.

Here’s what you can do:

  • Header: Since most subscribers open (or don’t open)email based on the sender’s name and subject line, it’s crucial to include a brand element in the header for new customers.
  • Body: Upon opening an email, subscribers instantly decide whether they want to continue reading or not. It’s crucial to provide your most important information within the top 250-400 px based on the device screen width.
  • Footer: An email footer mainly concludes the message in the body, followed by email signatures. However, it’s advisable to add social media buttons along with the signature.

Designing for Your Customers

The core of a successful email marketing campaign is an attractive email template design. To drive subscribers to click through your emails, it’s essential to make the email template as simple as possible without sacrificing visual appeal. Understand what your customers want and craft your designs accordingly. This way, you can keep your customers engaged and your brand top-of-mind.

Focus on Easiness (Clean and Concise Content)

The most effective emails deliver a clean and concise message, both physically and in terms of content; fonts should be between 12-14pts for optimal readability, using email-safe fonts. Keep the overall template height restricted to 1800-2000px for maximum impact.

Include Personalization and Graphics

By its very nature, personalization is the most powerful tool to draw customers’ attention. Like everything else, email templates need to be personalized to the readers and filled with interesting graphics. Very few people want to read emails that solely comprise a wall of text. Instead, use visuals in your template to get your message across quickly and elegantly.

Make It Device Responsive

It’s been a long time since people exclusively viewed their emails on their desktops or laptops. HubSpot notes that mobile phone opens account for 46% of all email opens, with tablets gaining traction as well. With that in mind, focus on offering responsive email design templates that work on all devices.

Add Relevant CTAs

CTAs (Calls To Action) can make people take the desired actions. That’s why it’s essential to include the right CTA. Emails with a single CTA receive 371% more clicks than those with multiple CTAs. The CTA for promotional emails should differ from the CTA for transactional emails. Ensure you understand the difference in and demand for these both and then craft clear, relevant, and action-driven CTAs in your templates.

Wrapping Up

Apply the tips above, and you’ll have your email templates optimized and ready for action! Following these best practices will help you create a pixel-perfect and responsive email template that will make a good impression and persuade your subscribers to execute your CTA, and provide your business with the results it’s looking for.

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