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How to Migrate from Magento to Shopify Plus Without Losing SEO

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Magento to Shopify Plus Migration
Posted by HTMLPanda

Are you wondering whether it is possible to migrate Magento to Shopify Plus easily without losing the ranking in SERPs? Well, it is possible. This blog tells you how to migrate Magento to Shopify Plus without impacting your SEO ranking and accomplish successful migration.

Migrating between e-commerce platforms has become a necessity for today’s ever-changing e-commerce world. Merchants strive to get the best online store platform available to improve buyer experience and elevate their business performance. 

Having said that, migrating an e-commerce store from one platform to another is one daunting task. If we think from merchants’ perspective, many questions run through their minds all at once, such as — what if I lose my data? Will my migrated store be safe and secure? Will the migration be successful? What if I lose all my SEO rankings? And so on. 

And, of course, no merchant would want any of that to happen. In fact, it is seen that most businesses perform the e-commerce migration hastily, and due to mismanaged migration, they end up losing their ranking in SERPs.

That’s why experts always advise merchants to hire an experienced e-commerce development company that has diverse migration knowledge and can take care of all migrations needs seamlessly and perform migration; keeping business requirements in mind.

Let’s get back on the topic, beginning with why you should migrate from Magento to Shopify Plus; we will walk you through the effective ways to migrate from Magento to Shopify Plus without losing the SEO. So without any further ado, let’s dive in!

Why Should You Migrate from Magento to Shopify Plus?

Magento is undoubtedly one of the leading e-commerce platforms. However, in the past few years, it is seen that a large number of Magento users are shifting to other platforms, and Shopify Plus seems to be an ideal option for them these days. There are significant differences between Shopify vs Shopify Plus. Also, Shopify is considered the best choice for small e-commerce businesses.

But the question that arises here is, why should businesses choose Shopify for e-commerce development or even migration? Well, it gives them a chance to review the site structures, content, and more. With Shopify Plus, merchants can easily leverage mobile-friendly templates, and more importantly, Shopify Plus has a faster loading speed than Magento.

And in today’s fast-paced world, website speed matters a lot. Besides, it becomes even more crucial when it comes to e-commerce stores because buyers (these days) don’t want to wait when they are shopping. 

Moreover (comparatively), Shopify Plus excels in scalability, hosting, security, customization, automation, 24/7 support, and a lot more. So merchants have enough reasons to opt for Shopify website development or migrate to Shopify Plus.

7 Easy and Quick Ways to Migrate from Magento to Shopify Plus Without Losing SEO Positioning

Understand the Risk Involved

There’s always a risk involved in migrating from one platform to another. And the biggest risk is the loss of SEO position. But no worries, when you pay heed while migrating from Magento to Shopify Plus, you don’t lose ranking. You can literally redirect all your traffic and customers to your new Shopify Plus site without taking a hit on your SEO or ranking. Just tick off the right Magento to Shopify Plus checklist, and you’re good to go.

Migrate Your Products and Collections

Now, as you are assured that you won’t lose the ranking, the next step is migrating your products and collections to Shopify Plus. Export the relevant products using the standard Magento CSV export option from the Magento admin panel. This can be then uploaded into Excelify to begin the transfer process. Once done, ensure that all your Magento products are appearing in Shopify Smart Collections.

Ensure Pages Are Redirected with 301 Redirects

Excelify automatically adds redirects for all the products. That means all the previous/old URLs will be redirected to new URLs. All you need to do is ensure that all the products are redirected correctly with 301 redirects while migrating from Magento to Shopify Plus. Pay more attention to product URLs and ensure that everything (word to word) is copied correctly. All old URLs must redirect to the new URL structure on Shopify Plus.

Spot Test from Google Search Console

Once you’re done and have checked everything is working properly, you need to complete a spot test from Google Search Console to double-ensure everything from the search engines’ standpoint. Pick the top pages in terms of traffic, copy the respective URL, and paste each one onto the end of the Shopify Plus domain. Now see the user redirected to the matching content on Shopify Plus.

Switch Domain and Change DNS

When you perform migration from Magento to Shopify Plus successfully, you need to switch your domain to a new store. To begin with, unlock your domain and get a transfer authorization code. Following the instructions and step attentively, you can easily set up your new domain and change DNS. Depending on the domain provider, it can take up a few days for the process to complete.

Migrate Your Customers

Now it’s time to migrate your customers and orders. Although it’s an optional setup but shouldn’t be neglected. Because it can make things easier and more streamlined in the long run if you decide to do it properly. If you opt for going ahead with user and order migration, Excelify can help you with it really well. Also, your customers’ passwords won’t be migrated, so you don’t need to worry about a security issue or data breaching.

Monitoring After Migration

This is a must-follow step. You need to ensure that everything is set up and running correctly. And for that, you need to monitor your migration. Make sure your old domain is on a subdomain and set it as “no-index.” Resubmit your sitemaps to Google. Keep on monitoring Google positions for 2 to 6 weeks. Ensure that 404 paths are redirecting to relevant content without any trouble and a lot more.

The Bottom Line

Moving from Magento to Shopify Plus is not easy, and you need to take good care while migrating, especially in terms of SEO. But now you know various ways to migrate from Magento to Shopify Plus without losing the SEO positioning; you can pull it off really well if you adopt these tips the right way. Having said that, if you don’t want to take any risk in losing SEO and rankings, it’s highly advisable to take the help of a professional.

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