Are you thinking of redesigning your existing website and give it an impressive look that your visitors will love? Wait before you start. We have something for you! Here are some crucial things you need to keep in mind before you start redesigning your website. Check them out!
Today’s people are way smarter and faster than ever. They don’t take much time to judge anything in this digitally-driven world, and websites are no exception. Users these days form an opinion about your website in just 0.05 seconds. Yes, you read it right. But what one can notice in such less time? Of course, the website design.
First impressions are 94% design-related. Even the aesthetics are deemed a vital element for websites; business owners often neglect them. Your website design can make or break your online business. It can push/pull your visitors, build/destroy trust among potential visitors, halt/boost your sales; hence, diminish/improve your ROI.
A poor web design directly impacts conversions and sales. So if your current website design is dull and unattractive and costing you clients, it deserves a website redesign. Aim for recrafting an aesthetically-pleasing, highly-function, and user-friendly website, and you’re good to go!
What Is Website Redesigning and Why Should You Invest in It?
As the name suggests, the website redesign is quite self-evident. A website redesigning is a process of revamping your existing website. This includes content updation, layout refreshment, navigation improvement, and more for better performance, conversion, and sales. However, this may differ based on the needs. Some may need just an aesthetic renovation, while others may need a complete do-over.
Website redesigning comes with a lot of benefits. A revamped website can improve your conversion, boost your brand image, increase your customers’ trust in you, increase your site’s search rankings. Thus, helping you generate better revenue. These reasons should be enough for you to consider redesigning your website.
9 Things to Consider Before You Redesign Your Website
Review Your Current Website
Before you start with your website redesigning, you need to review your existing website thoroughly. Make a list of the things you like and what you want to get rid of from your current website design.
An expert web design company can help you identify everything and understand what needs to be tweaked and what requires to be changed entirely, thus giving you a spot-on website design you dreamt of. Here are some things you should consider before hiring a responsive web design company.
Perform a Competitor Analysis
After that, you need to know what your competitors are doing. And for that, you need to perform a competitor analysis. Again, make a list of what you like on your competitors’ site and what you don’t. Once your hired web design company is done with comprehensive competitor analysis, it’s time to implement the changes and keep up your ranking on the top.
Know Your Target Audience
It’s important to understand who you are revamping your website for, which means you must know your target audience before you begin your website redesigning. Customers’ intent is ever-changing. What works for gen Z might not work for those who are older. That said, you should redesign your website, keeping your target audience in mind, such as their age, interests, demographics, etc., for a better outcome.
Focus on Responsive and Mobile-First Web Design
In today’s era, if your web design is unresponsive and unoptimized for mobile devices, you will indeed get left behind. There are numerous benefits of responsive web design. Thus, hire a responsive mobile web development company focused on designing a responsive and mobile-first website.
There is a reason why you should opt for mobile-friendly web development. Mobile-first web design is getting all the attention since Google announced switching to mobile-first indexing for all websites going forward. So don’t neglect responsive and mobile-first design if you’re looking to redesign your website.
Emphasize the Navigation
94% of consumers say your website must be easy to navigate. The number is huge, which makes it a crucial factor to consider while redesigning a website. Your website will not generate any leads if visitors are unable to navigate around the site. So if you notice that people only spend a few seconds on your site and receive feedback related to navigation, it’s high time you consider redesigning your website navigation.
Concentrate on Functionality You Need
People want information, and they want it faster. Your website needs to give your potential users what they need. With that being said, functionality and design should go hand in hand. Accordingly, you need to figure out the needed functionalities you should integrate before you start with website redesigning to fulfill your users’ demands easily.
Reflect your Brand
Your website is your business’s face; hence, it’s crucial that your website should resonate with your brand fairly well. Before you start with website redesigning, keep that in mind that your web design needs to reflect your brand. Having said that, developers and graphic designers should ensure that from logo to colors, fonts, images, everything should match with your business’s identity well.
Keep SEO in Mind
Your newly designed or revamped website should not negatively impact the SEO work done on the existing site. You shouldn’t lose the SEO perspective while redesigning your website because search engines can push your website down to the bottom (or even to the 4th or 5th page of search engines, where nobody visits). Your hired web designer will surely take care of all the SEO-related things while redesigning your website.
Check on Security
The news these days is flooded with data breaching. Hackers are roaming in the disguise of sophisticated people, and they are ever-ready to brute force into your website. When you start out with your website redesigning process, ensure that your current setup uses SSL and firewalls. Keeping your website design well secure builds trust among your users; thus, they are more likely to visit your site.
Website redesigning will be an arduous task only if you don’t know the essential factors to be implemented right before you start redesigning your website. Luckily, you’re not among the unknown ones, and you now aware of all the necessary things you need to consider before you redesign your website. Keep these factors in mind, and your website design will stand out. Ready? Get started!