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6 Tips to Craft Responsive HTML Email Templates

Responsive HTML Email Templates - HTMLPanda
Posted by HTMLPanda

The layout of an HTML email is critical in determining where your reader’s focus is direct. In this blog, we’re sharing the top tips to use while creating responsive email templates.

Today, deploying responsive HTML email templates has become essential for all businesses because more than 60% of the people like to read emails on their mobile devices.

But, at present, around 26% of the businesses are using responsive HTML email templates while the others are using the desktop-centric because they do not know that the responsive email template is as important as a responsive website.

How to Create Responsive HTML Email Templates?

It is not easy to design a responsive email. While creating responsive email templates, there are lots of things that you should consider. Take a glance at certain tips to design email templates.

Implement Mobile-First Approach

The mobile-first approach means that during the development of the template, you should think about the mobile interface first. By doing this, it becomes easy for them to focus on every imperative element that is required in responsive HTML email templates designing.

Deploy your CSS Inline

To make an effective and responsive HTML email template, it is good to deploy the CSS inline and use all the HTML attributes. It will make it easy for the client’s platform to present your email. There are various tools available on the internet that can help you inline with the HTML/CSS script.

Integrate Call-to-Action Button Link by Using HTML Table

In the responsive HTML email templates, it is better to code button links with the help of an HTML table instead of other tools. It makes the email page lighter. Moreover, there will be no performance issues. Remember that do not use any HTML attribute, like <ul>, <ol>, etc. In place of this, you should use the bullet character structured inside the HTML table.

Make Content Mobile-Friendly

Besides creating the responsive template, it is imperative to make the content readable at the mobile platforms. Choose the best attribute for font, layout, graphics, and images that make it comfortable for the customers to read the email content. In a nutshell, you should consider the user experience.

Test Every Feature of Email Template

Before using responsive HTML email templates, test that template thoroughly at different platforms and check whether the template is working uniformly on all the systems or not. After this, test every feature, like button, content, and broken links.

You may also like to read: Get HTML Email conversion for MailChimp with Responsive Template

Explore Other Designs for Inspiration

You can easily spot many esteemed sources on the internet, which can help you know that what is trending in the email designing so that you can use them in your design and grab the customer’s attention. It’s advisable to go through some inspirational designs, analyze them, etc. to get a clear design option.


Hopefully, all these tips will help you craft the best responsive email template design for your business. If we miss any imperative point here or you have any doubt in any of the above tips, then share it with us.

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