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A Quick Guide to Design Responsive Email Templates

Responsive Email Templates
Posted by HTMLPanda

Increased screen sizes & resolution or web traffic continues to move to mobile mean more opportunities for improving your email design. This blog post will help you to design and code a responsive email templates.

Undoubtedly, email has been the long years’ old practice for a business, which helps them connect with the audience. It is still an effective and efficient medium, but with little difference. Now, email gets transformed into responsive email templates.

With changing times, we witnessed a drastic change in the behavior of people, dealing with the Internet. They access the internet through smartphones as well as tablets. Hence, various industries have also adopted HTML email templates.

What is a Responsive Email Template?

A responsive email template is the most important type of template that appears eye-catching and is compatible to work across multiple devices. The main purpose of designing responsive email templates is to make email marketing more dynamic and goal-oriented.

Responsive Email Templates are different from the standard emails. Responsive Email scales its dimension according to the display screen. So that readers can read mail hassle-free.

But, every Responsive Email templates are not very effective, they lag some basic aspects and hence, tend to cost a lot for the business. There are some basic features need to focus, while deploying responsive email template design like:

What Size should an Email Template be?

Well, the standard size of the email template varies with the devices – for desktop the width is 600 PX and for mobile devices, the width sizes are 480px and 320 px for horizontal and vertical view respectively. The height of the email template depends on the length of content.

Things to Consider for Creating Responsive Email Templates Design


Not only size but the type of font you are using in your email also leaves a good impact on users. So, you are not supposed to take any chance with it and adopt the latest practices to implement. You need to be highly focused while deciding the font size, which should be 12pt to 14 pt. Choosing either of some popular font types such as Verdana, Arial, Georgia, etc. can be the right option for your email template.

Call to Action

No matter how good content your email contains, it will fail to encourage your users with the use of an effective and clear call to action. Not only an effective call to action, but you should also decide the right place to mention it. The majority of recipients read only the top portion of mail and then place the call to action accordingly. It prompts users to take action quickly.

Let Users Know who is Sending Email

While creating a responsive mail, you should always make sure that your brand logo appears at the right place (most preferably at the top portion) in your email. It helps users identify your brand, and they will never treat you like a stranger.

Leverage the Power of Animation

Using animation makes your email most attractive and seeks the attention of readers at the first glimpse. Though certain kinds of limitations, you can get the flexibility to make the selection of the right one from a plethora of options such as animated GIFs, embedded videos, CSS animation, etc.

Use Bold Button

Make sure the button you are using for a call to action is unique and has a powerful presence compared to other elements in your responsive email template. Make it enticing and compel readers to use it and take the desired action.

Use Large Typography

Sometimes you may face scarcity of dazzling images that can redefine the beauty of your email template. Using large typography, in this case, will be the right option to use. It not only redefines the overall beauty of your email template but also improves its effectiveness. You are advised to do some needful for typography arrangements to make it attention-grabbing to fetch innumerable benefits.

Focus on Borders

Website designers separate the content to emphasize on a particular piece with the use of callout sections, sidebars, modules, etc. The type of borders plays a crucial role in separating these sections further from the main body.

You may also like to read: A Few Things To Consider For An Attractive Email Template Design

Meanwhile, in an email template design – the scenario is entirely different and involves using image slices to a wider extent, which further adds complications to the fina email. In this case, following some good practices like dropping shadow, reducing the use of tricky border style, etc. can be a great option.

Pixel Perfection

Pixel-perfection is a crucial aspect. A pixel-perfect image reflects smooth illustration without any blur. Hence, you need to ensure that the responsive email templates design has a perfectly coordinated pixel at the display screen.

Cross-Platform Compatibility

There are lots of email applications/platforms in the market. So, you need to test your email template design with every platform to ensure it’s compatibility with cross-platforms.

Hand-coded Design

The hand-coded design gives a well-organized structure to the email template. So that it will be easy for an email platform to compile email effectively and give the desired output as it is meant.


The Responsive email template design is an effective media to approach the customers. Hence, it is required to code the email template with a perfect strategy. So that the cost and time of the business will get wasted. Following the above guidance’s will helps you in designing effective HTML emails.

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