With the skyrocketing usage of mobile in digital world, marketers have started coming up with emails that are mobile-friendly. The inclusion of mobile-friendly design in emails leads to clear, legible and easy to understand text. Responsive email conversion services help in the formation of emails that look and function great regardless of where consumers access it.
Here are some useful tips that need to be followed for a mobile-friendly email-marketing campaign:
Using a clear, concise and unique CTA
In order to make an email campaign successful, it is important to be concise both in design and content. Elaborating on mobile is a stupid decision. According to a survey, it has been revealed that respondents prefer short emails that do not distract them.
All you need to do is design a really simple CTA that is easy-to-tap. It should be attention-grabbing and lead customers to purchase something from you. When it comes to placing the CTA, you should try keeping it on the top to make it the most mobile friendly. It ensures the maximum clickability by making things less complicated. Just make sure to design a CTA that is loud and clear.
Understanding the audience
Before investing time, effort and money into mobile-marketing design, it is really important to understand your audiences. You should understand the demographics of customers, their mail-viewing pattern, the type of device they are using to browse emails.
Adobe campaign’s report reveals 69% of consumers who view emails while watching TV, 79% sneak when on a vacation and 3% check in the middle of night. However, each customer is different and so are the behavioral patterns associated with them.
So, for making your mobile design stand out, it is important to conceptualize the needs of consumers.
Using single columns
When designing an email for mobile, the use of single column is encouraged. Similarly, 3 columns should also be avoided. A single column layout ensures flexibility across email clients and devices. The use of complex layout not only gives an unappealing layout but also distracts consumers, thereby resulting in lesser conversions.
Push the font size slight higher
The increase in the size of font can result in improving comprehension and readability. There are devices like iPhone that automatically resize the text and some enforce people to expand screens and make the font size readable. So, to reduce the extra effort, it is good to keep font size of 14 pixels for body and 22 pixels for header.
Another way is to go for em or percent coding that makes the text mobile-friendly.
Using Whitespace wisely
The structure and appeal of mobile content gets accelerated only when it is placed properly. In order to give text some breathing space, you need to place it around links.
Test, test and test
The different variations of emails should be tested to ensure accessibility and compatibility on varied browsers and devices. The usage of tools like Litmus, Email on Acid, PutsMail is encouraged. Using these tools, mails can be viewed across every email client.
Wrapping it Up:
Email campaigning on mobile ain’t complicated. All you need is having the right strategies in hand, analyzing data, understanding your audience to craft a mobile-friendly email campaign.
Consulting a reputed PSD to Email conversion provider can simplify your task by delivering email designs that are consistent, cross-browser and cross-device compatible.
So, take the time out in understanding your emails and then craft a one for mobile use to increase click-through and open rates of your business website.