Are you an entrepreneur thinking of taking your startup business online, having a persuasive and robust web presence, and expanding your business’ reach? Choose WordPress. This ultimate guide tells you why choosing WordPress is the right choice for your startup.
You have a breakout business idea in your mind. You discuss it with your friends, start pitching the idea to your potential investors, build your platform, and seek an intended audience.
But what about your website? Among all these, you overlooked your website development. What is the most cost-effective platform to build your website?
WordPress is the answer any day. WordPress has always been known as a perfect blogging tool. However, now, WordPress has evolved, and it’s become much more than that. Now, it’s better to term WordPress as a powerful content management system (CMS) since it has grown immensely over the years.
Today, WordPress is powering more than 39% of the web as per the current records, and the number is ever-rising. Plus, WordPress holds a 64% market share worldwide. So it’s no fluke that WordPress is becoming everyone’s top choice, especially startups.
Besides, currently, over 4 million active WooCommerce (a WordPress plugin for the e-commerce website development) stores are out there globally.
Considering such stats, if you want your startup business to reach maximum people and generate better revenue, you need to choose a decent WordPress web development company that can build secure, high-performance, and easily upgradable WordPress websites, helping your startup business achieve greater success.
Types of Websites, Startups Can Build with WordPress –
- E-Commerce Stores
- Business Websites
- Portfolios Website
- Resumes Website
- Educational Sites
- Event Websites
- Social Networks
Every Startup Needs a Solid Website on a Budget
Let’s admit that startups always have budget constraints, and every startup needs a powerful website on a budget. That’s where WordPress development comes into play. A WordPress website is easy to create, maintain, and manage, and it’s cost-effective. Going with WordPress is a wise move because it’s easily manageable, a good social media marketing tool, and has a well-defined web structure.
Top 10 Reasons Why WordPress Is the Perfect Choice for Your Startup Business
WordPress is the best fit for all types of businesses, and startup is no different. Being the most demanding CMS worldwide, WordPress dominates the entire market and takes the industry by storm with its various benefits. Here, we will list down the top 10 reasons why startups should choose WordPress to win more customers and power their online business.
Free, Easy to Use, and Open-Source
The best part of WordPress development that excites startup owners is — it doesn’t cost anything to get started. The fact that WordPress doesn’t charge a penny is a major incentive to use it. Along with that, WordPress is absolutely easy to use, which means you don’t need to be technically well-versed to set up a WordPress-based website.
You can set up your WordPress site with a single click. Just download it (for free), install it, and do whatever you like to do with it. For startups looking to establish a robust online web presence but having a budget constraint, WordPress is, anytime, a great pick.
Broad Variety of Themes and Plugins
WordPress has an abundance of themes and plugins. The themes can be chosen as per one’s interests and requirements; it can be anything from blogging to business or e-commerce. You name it, and WordPress has ready-to-use themes for you.
WordPress has plugins for almost all your needs, and that is what makes it the simplest CMS to use of all. If you want to add some more functionality to your WordPress site, leverage plugins, and power your site.
Both WordPress themes and plugins come with their options; you can easily customize them without technical and coding knowledge.
Scalable and Versatile
Scalability and versatility make WordPress stand out from most other website builders. Using the apt plugin, you can ensure optimum loading speed for web pages and quick response time for all features and functionalities.
WordPress is versatile with a whole range of capacity. Started as a blogging platform, it has now evolved fully to incorporate an entire array of features and functions for various types of websites, from portfolio to business and e-commerce.
Whether it’s about seeing a food recipe or accessing a website to consume content, people are relying on their mobile phones. So nowadays, if your website is not mobile-friendly, you’re more likely to lose out on massive users.
No worries! WordPress has you covered. WordPress comes with built-in functionalities and has numerous competent themes, making the website mobile-ready from the very beginning and giving users a smooth web experience.
Also, for ranking criteria, Google prioritizes mobile-optimized websites. If you are keen on your website to show up in mobile search results, you must consider WordPress.
Built-In SEO Boosts
Search engines have specific parameters that help a website rank, and WordPress handles these parameters quite impressively. WordPress has in-built capabilities of SEO, taking good care of the SEO.
It has numerous plugins that help get the SEO right, and the most popular one is Yoast SEO. WordPress takes care of several essential elements to support on-page optimization, such as HTML markup, permalinks, image-optimization, flawless content creation, and much more.
Pro E-Commerce Builder
The WordPress popular e-commerce plugin WooCommerce is becoming the leading e-commerce technology for startups. If you are thinking of starting an e-commerce business, leveraging WooCommerce development services will be a great option; it quickly gets you started selling any product/services online. Apart from that, hundreds of free and premium extensions are available in WooCommerce to back your e-commerce store.
WordPress is one of the best platforms supporting multimedia without impacting the bounce rate. WordPress plugins let you quickly integrate all types of multimedia like video, images, audio files, and other forms of media by uploading or embedding code through HTML and keep people hooked to your site.
Social Media Integration
Social media is taking people and businesses by storm nowadays. Having a social presence is no more an option in this digitally-driven world; it has become a core necessity. Having a website well-integrated with social media accounts can take your online business to the next level, and that’s what WordPress does. WordPress enables you with social media integration and makes it simple for people to find and interact with your startup business.
Multiple User Support
Another excellent feature of WordPress is it has the capability of handling multiple users at a time. That’s the major reason why most of the startups choose WordPress. With this, owners can give editing or read-only access to others and lessen the responsibility.
WordPress offers you access to four significant author roles, including the administrator, editor, author, and contributor. Depending on the requirement, the administrator can hand over the task to either editor, author, or contributor.
Safe, Secure, and Reliable
Cyber-security is a rising concern for businesses, and every business owner wants the website safe from threats, including startups (because they are easy targets for hackers). WordPress assures you a safer, more secure, and reliable website.
The widespread and proactive WordPress community is quick to fix all types of security issues. WordPress covers minor updates and keeps looking for security ambiguity to protect your site from any threats. Here are some proven tips to keep your WordPress website secure.
How to Make Your WordPress Site Professional That Will Give Your Startup a Superb Kickstart
First impressions are 94% design-related. It just takes 0.05 seconds for users to form an opinion about your website. That’s why you need to make it compelling enough to grab your potential users’ eyes. Here are some tips you can use to give your website a professional look and attract more visitors.
Images play a vital role in making or breaking a website. And that’s why you need to be smart while using images. A bad image can push away your potential visitors, reflecting poorly on your entire brand. You must know that most decent images are not free; hence, you will probably need to invest a few bucks. However, there are some websites you can check out for good images, such as Flickr and Unsplash.
You simply can’t overlook the importance of typography in a website. The fonts used in the website should be easy to read and eye-pleasing. The fonts should match your brand persona. Most businesses use tacky and stylish italics, thinking that they might attract the audience. However, visitors find such fonts annoying and instantly move away. If confused, you should choose either Georgia, Arial, Calibri, or Helvetica.
Logo (Representing Your Brand)
A logo is an icon that represents your brand. It is the face of your brand. People will recognize your business through the logo. Therefore, it needs to be designed in a way that perfectly conveys your brand message. A good and stunning logo reflects a company with class. If you invest some time brainstorming your company’s logo, you can create an apt logo and make your website look professional.
Declutter Website Layout
This might sound cliche to you, but less is always more. This concept always applies when it comes to a professional website. When we say decluttering the website layout, we mean you should avoid over advertising, excessive pop-ups, overuse of social media buttons, etc. These things distract visitors and make your website appear less professional in their eyes. So declutter and take a step towards making your site professional.
Add a Corporate Blog
Remember, WordPress was primarily created for blogs. So you should leverage it for blogs, and you will start attracting new visitors and customers to your website. And it’s also beneficial from an SEO point of view. A blog helps websites to gain ranking and visibility. Adding a blog builds trust among your audience, thus improving your website’s credibility.
Top 7 Best WordPress Plugins for Startups
Jetpack is a plugin that powers your self-hosted WordPress site with the incredible cloud power of WordPress.com. Entrepreneurs can simply download and install the plugin for free. The best thing about this plugin is it is created by WordPress experts keeping security, performance, and marketing needs in view.
The cache can slow down your site to a great extent. W3 Total Cache improves the user experience of your site by increasing server performance, reducing download times, HTTP compression, and offering transparent content delivery network (CDN) integration. W3 Total Cache can undoubtedly help speed things up.
SEO has become the need of today’s content. Yoast SEO fulfills all the SEO-related requirements. Yoast SEO lets you choose target keyword(s) and analyzes your blog post for SEO opportunities and errors. Moreover, it gives you a readability score based on the Flesch Reading Ease Formula. To kickstart content marketing, you need Yoast SEO.
With over a hundred social media sites supported, the AddToAny plugin allows you to customize social media counters and share buttons on your posts. This plugin is an easy way to boost social engagement with your readers and help your social media team keep tabs on how much engagement your content is driving.
This plugin adds captcha anti-spam methods to WordPress forms for comments, registration, lost password, login, and everything else. Users will have to type in the code shown on the image for the action they want to take. This plugin prevents your WP site from automated bots and adds security.
This plugin can manage multiple contact forms. Plus, you can customize the form and email content easily with simple markups. The form supports Ajax-powered submitting, Captcha, Akismet spam filtering, and more. If you activate certain features in this plugin, the contact form submitter’s data may be sent to the service provider.
MonsterInsights is a super easy-to-install plugin that allows you to use Google Analytics on your site. Whether you’re an e-commerce company, SaaS, or services shop, this plugin will have you tracking user behavior in no time. Through this plugin, you can analyze in-depth detail about the visitors to your website.
The Bottom Line: WordPress Is Just Great for Startups
So this was it! Being a cost-effective platform, WordPress is what the startups need to thrive in this competitive market. We hope this detailed guide helped you understand why startups should choose WordPress to build their websites. The aforementioned points have truly and exceptionally worked wonders for many startups.
Now you know — ten reasons why WordPress is the perfect choice for your startup business, how to make your WP site professional, and the seven best WordPress plugins to back your site with; it’s time you should implement all this and develop a powerful, irresistible WP site.